Poultry welfare science has advanced significantly in the past decade, generating evidence that is reshaping regulation, industry practice, and consumer understanding.
The past decade of poultry welfare science has simultaneously strengthened the welfare case for system reform and complicated simple narratives about which systems are best. The cage-free keel bone fracture problem has shown that welfare transitions must be accompanied by scientific monitoring to identify and address new problems rather than assuming all transitions are straightforwardly positive. The documentation of positive welfare indicators has shifted the field from harm avoidance toward welfare promotion. The broiler chronic pain research has provided an evidence base for breed welfare standards. This scientific progress represents genuine advancement in understanding that should continue to inform welfare regulation, industry practice, and consumer choice.