Translating animal welfare science into public understanding requires effective communication that is accurate, accessible, and motivationally effective.
Effective animal welfare science communication requires understanding the psychology of communication and behaviour change alongside the science itself. Accurate information is necessary but not sufficient. People need to understand what is happening, why it matters, what they can do, and that others are already acting. The welfare communication field is increasingly sophisticated, drawing on behavioural science to balance scientific accuracy with emotional resonance.