Farm animal welfare organisations work through corporate campaigns, legislative advocacy, consumer education and farmer engagement to improve the lives of the tens of billions of animals in agricultural systems.
Farm animal welfare organisations have achieved remarkable results through systematic corporate campaigning. The shift from battery cages to cage-free eggs across hundreds of major companies represents genuine welfare improvement for hundreds of millions of hens annually. Evidence-based campaign prioritisation — focusing on campaigns with the highest probability of success and the greatest animal welfare impact — has made the farm animal welfare movement significantly more effective than it was two decades ago. The challenge now is ensuring that corporate commitments translate into actual implementation, and extending welfare improvements beyond eggs to broiler chickens, pigs and other species.