Choosing which animal welfare charities to support is one of the most impactful decisions an advocate can make, and evidence-based evaluation tools help guide these choices.
Donating to poorly-chosen charities can waste resources and even cause harm if they crowd out more effective organisations. Evidence-based charity evaluation applies rigorous standards to identify which organisations deliver the most welfare improvement per dollar. Advocates who give strategically can multiply their impact many times over compared to ad hoc giving.