Positive welfare science focuses on promoting good lives for animals — not just eliminating suffering but creating opportunities for pleasure, play, and species-appropriate flourishing.
Animal welfare science has evolved beyond preventing the worst suffering to actively promoting positive experiences. Animals can experience pleasure, satisfaction, curiosity, and playfulness — and good welfare means enabling these states, not merely eliminating pain. This positive welfare framework raises the ambition of welfare advocacy and provides richer criteria for assessing farming and captive systems.