Clear labelling of animal product production methods enables informed consumer choice and creates market incentives for higher welfare standards.
Informed consumer choice requires clear, standardised, mandatory labelling of how animals were raised. Voluntary labels are inadequate because they vary in meaning and can be used deceptively. Mandatory method-of-production labelling — like that used for eggs in the EU — creates a transparent market where consumers can reward higher welfare producers. Extending this to meat, dairy, and fish is a high-priority policy reform.