The great bustard was extinct in Britain for 170 years before reintroduction began on Salisbury Plain in 2004. Its story illustrates both the challenges of conservation breeding and the welfare implications of intensive management.
Great bustard conservation welfare involves the significant stress of capture, transport, and adaptation to a new landscape for translocated birds. The process is welfare-costly but is the only mechanism available to establish a new population. Long-term, birds that survive and breed on Salisbury Plain demonstrate natural behaviours in open grassland habitat. The welfare of these birds depends on managing disturbance during breeding season -- great bustards are extremely sensitive and will abandon nests if approached too closely. Public education about appropriate viewing distances is essential for welfare-compatible conservation tourism.