Over 70 billion chickens are slaughtered globally each year. Research increasingly reveals the cognitive and emotional complexity of chickens, making improvements in broiler chicken welfare one of the highest-impact welfare interventions available.
Broiler chicken welfare is the most pressing single farmed animal welfare issue by number of individuals affected. Chronic lameness caused by fast growth rates means hundreds of millions of birds experience pain throughout their lives — welfare assessments using gait scoring show that 25-30% of UK broilers have significant lameness before slaughter. Cardiac myopathy syndrome kills millions before slaughter. The Good Chicken Award scheme and industry body RSPCA Assured have published welfare outcome-based standards that show what improvement looks like. Slow-growing breeds, natural light, enrichment objects, and raised perches are evidence-based interventions with measurable welfare benefit. Consumer choice and corporate commitments remain the most powerful levers.