The word sanctuary is widely misused, applied to operations that exploit animals under the guise of rescue. Understanding what genuine wildlife sanctuaries look like is essential for tourists, donors and advocates.
Genuine wildlife sanctuaries provide permanent homes for animals that cannot be released into the wild. They do not breed animals, do not allow commercial direct contact, and their income does not depend on tourist interaction with animals. The sanctuary sector is plagued by misuse of the term, and well-intentioned tourists and donors fund exploitative operations believing they are supporting genuine welfare. Learning to evaluate facilities using welfare criteria — not marketing claims — is an essential skill for anyone supporting wildlife conservation.