The quality of litter in broiler houses directly affects the welfare of billions of chickens. Wet, ammonia-saturated litter is one of the most pervasive and preventable causes of broiler suffering globally.
Broiler litter welfare is an area where the welfare science, the production economics and the regulatory requirements are reasonably well aligned — wet litter is bad for birds, bad for growers and increasingly targeted by certification schemes. The challenge is consistent implementation at commercial scale. Consumer preference for welfare-certified chicken sends market signals that reward farmers who invest in litter management. Retailer procurement requirements and inspection feedback loops are the most direct quality improvement mechanisms.