Shifting food systems toward alternative proteins — plant-based, fermented, and cultivated — could eliminate the suffering of billions of farmed animals annually, making this one of the highest-impact welfare interventions.
From a welfare economics perspective, each percentage point shift toward alternative proteins represents tens of millions of animals spared from suffering. Corporate investment in these sectors, consumer adoption, and policy support for research and regulation are the key levers. Welfare organisations increasingly fund corporate engagement campaigns to accelerate transitions.