Providing environmental enrichment for broiler chickens in commercial housing is a low-cost, high-impact welfare improvement that increases natural behaviour expression while showing neutral or positive effects on production performance.
Broiler enrichment is one of the most cost-effective welfare improvements available in commercial poultry — the evidence base is strong, implementation costs are low, and some enrichment items show positive production effects through reduced leg problems and lower mortality. The primary barrier is producer inertia and lack of certification requirement. Corporate commitments that include enrichment requirements are the most effective current driver of adoption at scale.