Whale watching generates significant revenue for coastal economies while providing conservation education, but poorly managed operations cause behavioural disruption, stress, and acoustic harm to the cetaceans they exploit.
Whale watching welfare depends critically on operator adherence to approach distance, speed, and engine management guidelines. Individual operators who follow best practice have minimal welfare impact; operators who chase, crowd, and repeatedly approach cetaceans cause cumulative harm. Certification schemes for responsible whale watching operators, consumer guidance on selecting certified operators, and enforceable regulatory frameworks are the three complementary tools for welfare improvement.