The average productive lifespan of dairy cows has declined in high-input systems, and longevity is increasingly recognised as both a welfare indicator and an economic and environmental asset.
Dairy cow longevity is not merely a production efficiency metric but a proxy for the health and welfare quality of the system producing milk. A cow culled after two lactations for lameness or mastitis has experienced disease-related suffering that shortened her life. Systems that achieve average productive lives of 4-5 lactations do so through better foot health, mastitis management and metabolic health — all welfare improvements with longevity as their consequence. The alignment between longevity, welfare and environmental performance provides a compelling triple argument for selecting dairy systems and products that prioritise cow health across longer productive lives. Consumer choice of dairy products from higher-welfare certified systems creates market incentives for the health management investment that longevity requires.