Providing enrichment objects in broiler houses can improve welfare outcomes, but the evidence on effectiveness varies with object type, placement, and flock response. Understanding the science guides better practice.
Broiler enrichment represents a genuine welfare improvement opportunity within current commercial housing systems, but the quality of implementation determines whether real benefit is achieved. Objects that are not rotated lose their novelty value within days; objects not placed in suitable locations are ignored by birds reluctant to move from resting areas. The enrichment that most consistently improves broiler welfare outcomes is substrate enrichment — material that engages foraging and pecking behaviour, which is intrinsically motivating for chickens as descendants of ground-foraging birds. Elevated platforms that increase usable space and encourage movement also have good evidence behind them. Effective broiler enrichment is not about meeting a compliance checkbox but about genuinely increasing positive welfare states in high-density production environments.