The skill, attitude, and behaviour of the people who care for farm animals — stockpersons — has a greater impact on animal welfare than almost any other single variable, making stockmanship quality a critical and underinvested welfare lever.
Good stockmanship is perhaps the most important and most undervalued welfare resource in animal agriculture. A skilled, caring stockperson can provide better welfare outcomes in a suboptimal facility than a poor stockperson in an excellent one. The reverse is equally true: no amount of welfare technology compensates for stockpersons who handle animals roughly or fail to notice signs of illness and pain. Investing in stockmanship — through training, fair wages, career development, and a culture that values animal care — is one of the highest-return welfare investments available to the livestock industry. It is also among the most neglected.