Modern broiler chickens are bred to grow so fast that many suffer from serious health problems. Switching to slower-growing breeds is one of the most impactful welfare improvements available to the industry.
The welfare problems of fast-growing broiler breeds are among the most severe in commercial agriculture. Skeletal abnormalities, heart failure, and inability to walk affect tens of billions of birds annually. Transitioning to slower-growing breeds dramatically improves these outcomes, with birds showing better leg health, cardiovascular function, and behavioural indicators. Consumer and corporate pressure through the Better Chicken Commitment is a proven lever for achieving this change.