Farm Animal Welfare

Farm Broiler Fast-Growing Breed Welfare Reform

The shift away from fast-growing broiler breeds toward slower-growing strains is one of the most significant potential welfare improvements available to the chicken industry.

Key Facts

Welfare Considerations

Fast-growing breed selection is arguably the single most welfare-damaging decision in broiler chicken production, and it is one that can be reversed through market pressure and corporate commitments. The suffering caused by rapid growth — heart failure, chronic lameness, and respiratory distress — affects billions of individual animals each year. The European Chicken Commitment provides a concrete framework for industry transition, and companies that have signed and are implementing it are making real welfare improvements. Consumer awareness of breed welfare and active support for higher-welfare chicken products are key drivers of continued progress.

What You Can Do