Farm Animal Welfare

Farm Dairy Cow Longevity Economic and Welfare Case

Improving dairy cow longevity is a convergent welfare and economic priority — cows that live longer have better welfare outcomes and lower environmental footprints per litre of milk produced.

Key Facts

Welfare Considerations

The case for dairy cow longevity is compelling from welfare, economic, and environmental perspectives simultaneously. Farms that prioritize cow health and comfort achieve naturally lower culling rates, longer productive lifespans, and better profit margins — demonstrating that welfare and productivity are aligned rather than in conflict at the system level. The welfare improvements that drive longevity — better lameness prevention, mastitis control, heat stress management, and nutritional support — create genuinely better lives for individual cows while also making farms more economically robust. Consumers and retailers rewarding longevity as a welfare indicator send a powerful aligned signal.

What You Can Do