Cheetahs are the most endangered big cat in Africa, with fewer than 7,000 remaining as habitat loss, human conflict, and the illegal pet trade drive population decline across their range.
Cheetahs face a welfare paradox in protected areas — within reserves, they are outcompeted by larger predators and have their kills stolen, forcing them to inhabit marginal areas. Outside reserves, they face retaliatory killing from livestock owners. Cubs removed from the wild for the pet trade die at rates exceeding 70% during trafficking due to stress, disease, and poor husbandry. Surviving pet cheetahs face lifetimes of inadequate social and behavioral expression in captivity. Community-based conservation that compensates livestock losses and builds tolerance for cheetahs on unprotected land is the most impactful welfare and conservation intervention available.