Supplementary feeding of wild birds is practiced by millions worldwide, but its ecological and welfare implications are complex and sometimes counterproductive without careful management.
Wild bird supplementary feeding is widely beneficial when done correctly but can cause harm when hygiene is neglected, inappropriate foods are provided, or feeding stations are poorly placed. The welfare calculus favors feeding — particularly in winter — when it follows evidence-based guidance. The most significant welfare risks are disease transmission from unhygienic feeders and window strikes from poorly placed stations. Both are entirely preventable with simple management changes.