Consumer education about farm animal welfare is a powerful driver of welfare improvement, but requires accurate information and clear labeling to be effective.
The gap between consumer preferences and purchasing behavior is often driven by unclear labeling, information deficits, and price premiums that make welfare choices difficult. Education that provides accurate, specific information about what different labels mean and what conditions animals actually experience enables more informed choices. Clear labeling combined with economic incentives can align consumer preferences with purchasing behavior at scale.