Heifer rearing — the period from birth to first calving — determines the lifetime welfare and productivity of dairy cattle. Poor welfare during this phase causes lasting physical and psychological effects that compromise the animal throughout her productive life.
The welfare of the adult dairy cow is substantially shaped by her rearing experience. Heifers raised in social isolation, deprived of enrichment, and subjected to painful procedures without analgesia show elevated stress responses, lower exploratory behaviour, and more fearful reactions to handling throughout their lives. Positive early experiences — social housing, human contact, and low-stress handling — produce more confident, stress-resilient adults that are easier to manage and show better welfare indicators during the milking period. Investing in heifer welfare is therefore both an ethical obligation and a production strategy that pays dividends across the animal's lifetime. Welfare certification schemes should address rearing as explicitly as the milking period.