Providing enrichment objects to farmed chickens is a low-cost, evidence-based welfare intervention that reduces fearfulness, encourages natural exploratory behaviour, and improves overall flock welfare in commercial production settings.
Enrichment is one of the most practical and cost-effective tools for improving broiler and layer welfare in commercial settings. Simple additions — hay bales for pecking and dustbathing, hanging chains for curiosity, platforms for exercise and refuge — provide meaningful opportunities to express natural behaviours. Research consistently shows reduced fearfulness, lower mortality from smothering, and improved leg health in enriched flocks. Yet most commercial broiler sheds remain barren. Industry adoption of basic enrichment requires regulatory or market incentives. Consumer demand for higher welfare products is the most powerful lever for accelerating adoption across the sector.