Sun bears are the smallest and least studied bear species, facing habitat loss and illegal trade, with captive welfare challenges arising from their specific behavioural and dietary needs.
Sun bear welfare crises occur at multiple scales. In bear bile farms, individual bears are confined in crush cages so small they cannot turn around, subjected to repeated invasive bile extraction procedures, and may live for years in this condition. This represents extreme, prolonged suffering on a massive scale. In zoos, bears in inadequate enclosures exhibit stereotypic pacing and head-swaying that indicate chronic psychological distress. Appropriate captive care requires large, naturalistic enclosures with climbing opportunities, varied forage, and enrichment that engages their extraordinary olfactory and exploratory drives. The Bornean Sun Bear Conservation Centre demonstrates that welfare-positive management of rescued bears is feasible and educationally impactful.