Cheetahs are Africa's most vulnerable big cat, with fewer than 7,000 remaining in the wild — facing threats from habitat loss, human conflict, and illegal pet trade that compromise individual and population welfare.
Cheetah welfare in both wild and captive contexts is compromised by human activity. Wild cheetahs pushed into rangelands face persecution for livestock predation, often by farmers who have no alternative livelihood protection. Cubs captured for the pet trade face appalling mortality rates — the majority die before reaching their destination. Those that survive live in conditions of extreme deprivation: inadequate exercise, wrong diet, isolation from conspecifics, and inability to hunt. Conservation programs that compensate farmers for livestock losses, provide livestock guardian dogs, and offer market premiums for "cheetah-friendly" produce have successfully reduced conflict killing. The pet trade requires both enforcement and demand reduction — most buyers are unaware that purchasing a pet cheetah guarantees suffering and likely death.