Nutrition is foundational to companion animal welfare — both undernutrition and overnutrition cause disease, and the pet food market's complexity makes informed feeding decisions challenging for most owners.
Companion animal nutrition welfare sits at the intersection of owner knowledge, industry marketing, and veterinary guidance that is not always aligned. The pet food market is vast and not always regulated at standards that ensure optimal animal welfare outcomes. The obesity epidemic in companion animals reflects both dietary overabundance and insufficient exercise — a welfare problem almost entirely within owner control. Nutritional deficiencies from poorly formulated diets can cause severe disease that unfolds over months before clinical signs appear. Veterinary nutritional guidance is the most reliable resource, but is underutilised partly because owners feel confident in making food choices independently and are targeted by marketing claims that may not reflect nutritional science.