The extreme genetic selection of commercial broilers for rapid growth is the root cause of most of their welfare problems. Breed reform is the highest-leverage long-term intervention.
Broiler genetics are the deepest structural cause of farmed chicken welfare problems. Housing improvements, enrichment, and lower stocking densities all help — but a bird whose body is metabolically and mechanically overwhelmed by its own growth rate will suffer regardless of environmental quality. Slower-growing breeds genuinely live better lives: they can walk comfortably, rest without pain, and express natural behaviour. The cost is real but modest relative to total food system costs. Consumer willingness to pay a small premium for welfare-superior chicken would fund a transition that eliminates the most fundamental cause of suffering in one of the world's most numerous farmed species. This is perhaps the single most impactful individual product choice available to those concerned about farmed animal welfare.