Modern pig welfare science has moved beyond simply reducing suffering to actively promoting positive experiences. Play, curiosity, and social bonding are measurable positive welfare indicators that progressive farms are beginning to cultivate.
The shift to positive welfare assessment in pig farming represents a significant conceptual advance. A pig that is not sick, not injured, and not starving is not necessarily experiencing good welfare — it may still be bored, frustrated, and chronically understimulated. Positive welfare requires actively providing experiences that pigs find rewarding: the opportunity to explore novel objects, root in deep litter, play with pen-mates, and engage in foraging sequences. Farms that invest in enrichment and space often report better health outcomes alongside improved welfare indicators — positive welfare and productivity are not opposites. Consumer-facing welfare labels that include positive welfare criteria (not just absence of suffering) are an emerging and important development.