Standard broiler chickens have been selectively bred for extreme rapid growth that causes chronic suffering. Slow-growth breeds offer a welfare improvement by reducing growth rate-related health problems.
The welfare toll of fast-growing broiler breeds is among the most significant in modern animal agriculture by sheer scale — tens of billions of birds annually experience chronic musculoskeletal pain, cardiovascular stress, and compromised mobility simply because of their genetics. Slow-growth breeds do not fully solve the underlying problem of raising any animal in high-density industrial conditions, but they substantially reduce suffering at the genetic baseline. The economic argument against transition — increased cost — is real but addressable through consumer willingness to pay premiums, retailer commitment, and regulatory mandates. Advocacy focused on holding companies to their BCC pledges represents one of the highest-leverage welfare interventions available.