Obesity affects approximately 25–40% of companion dogs and cats in Western countries, making it the most common preventable disease across companion animal species and a significant welfare issue.
Companion animal obesity represents a public health parallel to the human obesity epidemic, with the critical difference that it is entirely controlled by the animal's carer. Unlike humans, pets cannot independently access food beyond what is provided. The welfare consequence — chronic pain from joint overloading, metabolic disease, breathlessness, heat intolerance, reduced mobility — is directly caused by owner feeding behaviour, often expressed as love through treats and generous portions. Addressing this requires honest, non-judgmental veterinary communication at every consultation, calibration of owner understanding of healthy body weight, practical guidance on feeding measurement and treat management, and regular weigh-ins with body condition scoring. The cultural normalisation of overweight pets is a significant barrier that requires industry-level communication alongside individual consultations.