Research on farmer beliefs about animal sentience, suffering, and moral responsibility reveals a complex picture that challenges simplistic narratives and identifies where education and engagement can most effectively improve farm animal welfare.
Farm animal welfare is ultimately delivered through the daily decisions and actions of millions of farmers and farm workers worldwide. Understanding what drives these decisions — including beliefs about animal sentience, moral frameworks, economic pressures, and professional identity — is essential for designing welfare interventions that work in practice. The evidence that stockpersonship attitude is a significant predictor of welfare outcomes is both encouraging (attitudes can be influenced through education) and humbling (not all welfare improvement comes from regulation and certification). Farmer wellbeing matters directly for animal welfare — a burned-out, financially stressed farmer is less capable of the patient, empathetic stockpersonship that drives good welfare outcomes.