Translating animal welfare science into accessible public understanding is essential for the science to achieve practical welfare improvements at scale.
The gap between welfare science knowledge and public understanding represents a significant barrier to welfare improvement. Research demonstrating fish pain, pig cognition, or effective advocacy strategies influences welfare outcomes primarily through the policy and consumer behaviour changes it motivates, but this pathway requires effective science communication. Academic publishing norms produce research that specialists can access but general audiences cannot easily engage with. Science communicators, welfare organisations, journalists, and researchers themselves all play roles in translating evidence into accessible, actionable information. The Animal Welfare Hub represents one approach to this challenge, providing evidence-based accessible information across a broad range of welfare topics. Effective welfare science communication balances accuracy with accessibility, avoids sensationalism while conveying genuine urgency, and equips readers to take meaningful action.