Poultry production is growing rapidly in developing regions, creating both welfare challenges in intensive systems and opportunities to build welfare into expanding industries from the outset.
Poultry welfare in developing countries requires context-sensitive approaches that recognise different baseline systems, economic constraints, and cultural contexts. Building welfare considerations into rapidly expanding intensive systems before they become entrenched is significantly more cost-effective than retrofitting welfare improvements later. International development organisations, welfare NGOs, and industry bodies working together can establish minimum standards and incentives for welfare improvement. Local welfare scientist capacity building is a critical long-term investment.