International trade policy is increasingly being used as a lever for animal welfare improvement, with major importing markets setting standards that exporting countries must meet to access high-value markets.
International trade is a mechanism through which high-welfare consuming countries can leverage their market access to improve welfare standards globally. When European or North American retailers refuse to stock products not meeting specific welfare standards, they create economic incentives for producers in exporting countries to improve practices — often more powerfully than domestic regulation in those countries could achieve. This market leverage is imperfect and faces enforcement challenges, but it represents a significant tool for welfare advocates in wealthy consumer markets to achieve improvements far beyond their domestic borders. Trade policy that maintains rather than undermines welfare standards protects both domestic welfare producers and global welfare outcomes.