Parrots have exceptional cognitive abilities and social needs that are chronically unmet in typical captive conditions, making enrichment a central welfare priority.
Companion parrots are widely considered the most challenging pet birds to keep adequately, yet are purchased in large numbers without awareness of their demanding cognitive and social needs. Feather destructive behaviour — often permanent once established — is a visible indicator of profound psychological distress. Meeting parrot cognitive welfare requires daily enrichment, foraging challenges, social engagement and ideally conspecific companionship. Prospective owners should honestly assess their capacity for these demands before acquisition.