The most advanced animal welfare frameworks aim not just to eliminate suffering but to actively promote positive emotional states and opportunities for flourishing in animals under human care.
The shift toward positive welfare — actively promoting good experiences rather than merely preventing bad ones — represents the current frontier of applied animal welfare science. Animals under human care can experience genuine enjoyment, curiosity, playfulness and comfort when given appropriate opportunities. This framing transforms welfare from a minimum standard into an aspiration: not just avoiding cruelty but actively enriching the lives of the animals in our care. It is both ethically more demanding and more rewarding as a goal.