Canine obesity affects approximately 50% of pet dogs in developed countries and causes significant welfare harm through reduced mobility, chronic pain and shortened lifespan.
Canine obesity is a welfare crisis normalised by cultural perceptions of round dogs as "well-fed and happy." In reality, obese dogs experience reduced exercise capacity, chronic joint pain and shortened lives. The counterintuitive challenge is that owners who overfeed their dogs often do so from love and affection — the very motivation that should drive welfare investment instead becomes its enemy. Reframing treats and portion control as acts of care rather than deprivation is essential for changing owner behaviour.