Effective communication of animal welfare science to public audiences is essential for translating research findings into changed behaviour, policy and industry practice.
Communicating animal welfare science effectively is not a peripheral concern but a core welfare activity. Research findings that remain in academic journals do not change animal lives. Translation into accessible public communication — through journalism, social media, documentary filmmaking and public education — converts scientific understanding into the social pressure and informed choice that drives welfare improvement. The challenge is maintaining scientific accuracy while creating the emotional engagement that motivates action.