Genuine animal sanctuaries provide welfare-positive environments, but pseudosanctuaries exploit animals under the sanctuary label.
The sanctuary label has been extensively exploited by facilities that profit from animals while claiming welfare motivation. Cub petting operations, interactive wildlife encounters, and facilities that breed animals to maintain supply of "ambassador" animals are not sanctuaries — they are exploitative enterprises using sanctuary language as marketing. Genuine sanctuaries provide permanent homes, refuse breeding, limit visitor interaction to what serves the animals, and prioritize welfare over entertainment.