Window collisions kill an estimated one billion birds annually in the United States alone. Simple and affordable prevention measures dramatically reduce this source of wildlife mortality and suffering.
Window collisions cause acute traumatic injury and death for enormous numbers of birds daily. Injured birds suffer from concussion, internal hemorrhage, and disorientation, and are vulnerable to predation even if they recover consciousness. This mortality source is largely invisible because birds that fly away often die elsewhere. Prevention is highly effective and affordable: window films, external screens, close-spaced string or tape patterns on glass, and purpose-designed collision prevention products reduce strikes by 90% or more. Building design incorporating bird-safe glass from the outset eliminates the problem entirely. Individual action at home combined with advocacy for bird-safe building codes addresses this at scale.