Window strikes kill an estimated 600 million birds annually in North America alone, representing one of the most numerically significant sources of direct human-caused bird mortality.
Window strikes represent individual animal suffering at enormous scale: each strike that does not kill immediately causes injury ranging from concussion to broken bones, leaving birds to suffer and die slowly. Birds that survive the initial impact are highly vulnerable to predation while dazed. The preventability of this suffering through low-cost interventions makes it a particularly tractable animal welfare problem. Standard window film, external screens, and properly spaced visual markers all dramatically reduce strike rates. The American Bird Conservancy estimates that bird-safe glass on new construction could eliminate 90% of building-related strikes. Temporary rehabilitation — placing stunned birds in dark, quiet containers for recovery before release — can save many birds that survive impact.