European sea bass is one of the most commercially valuable farmed fish in Mediterranean aquaculture, but welfare standards lag behind the premium market positioning of the product.
Sea bass welfare presents a market paradox: a premium product sold on quality and sustainability credentials that is produced in conditions that would not meet basic welfare standards for terrestrial farmed animals. The territorial nature of sea bass means that high-density farming drives chronic inter-individual conflict and stress. The premium positioning of Mediterranean sea bass should create consumer and retailer leverage for welfare improvements — consumers paying premium prices have reasonable grounds to expect premium welfare standards.