Chicken is the most consumed meat globally, and welfare labelling can guide consumers toward products with genuinely better welfare outcomes for billions of birds.
Chicken welfare labelling is the single highest-impact area where individual consumer choices intersect with mass animal suffering. The global scale of chicken production means that even modest shifts in market share toward higher-welfare products affect enormous numbers of animals. The Better Chicken Commitment represents a credible benchmark: slower-growing breeds avoid the worst health impacts of fast growth, reduced stocking density reduces stress and injury, and enrichment requirements provide behavioral opportunities. Looking for these criteria rather than vague terms like "free-range" makes consumer choices meaningfully effective.