Economic analysis of broiler welfare improvements shows that higher welfare outcomes are achievable without prohibitive cost increases, challenging industry claims about affordability.
The economic case for broiler welfare improvement is stronger than industry opposition often suggests. Welfare improvements including slower-growing breeds, reduced stocking density, and enriched housing are commercially viable at modest price premiums. The real barrier is competitive market dynamics rather than inherent unaffordability. Policy requirements that level the playing field by mandating welfare standards across all producers are the most effective mechanism for achieving systemic change.