The Better Chicken Commitment (BCC) is a set of science-based welfare standards for broiler chickens that major food companies have pledged to implement. Understanding its scope and progress matters for consumers.
The Better Chicken Commitment represents the most significant industry-wide broiler welfare reform initiative in history. Standard broiler production using Cobb 500 or Ross 308 breeds at high densities produces birds that frequently develop leg problems, heart failure, and chronic lameness by slaughter age. The BCC addresses the root causes: breed selection for slower growth, maximum stocking density of 30 kg/m2, enrichment including perches, pecking objects and litter, natural light, and controlled atmosphere or electrical stunning at slaughter. Independent auditing requirements are essential for credibility. Progress toward commitments has been uneven — some companies have delivered fully while others have delayed or weakened their pledges. Consumer and investor pressure remains crucial for maintaining momentum. The Chicken Track report by Humane Society International monitors company compliance annually.