Window strikes kill an estimated 300 million to one billion birds annually in the United States alone, making glass one of the leading human-caused bird mortality sources.
Window strikes represent an invisible welfare crisis because each incident is brief and private, and dead birds are often removed before anyone notices. But the cumulative scale — hundreds of millions of birds annually — means that preventing window strikes is one of the highest-impact individual actions available for wild bird welfare. Solutions range from simple low-cost films applied to glass to architectural design standards for bird-safe buildings. The suffering of birds that survive impact with internal injuries and die slowly is an additional welfare cost that motivates urgent action.