A growing number of aquaculture producers and researchers are pioneering welfare improvements that demonstrate what is possible across the industry.
Progress in aquaculture welfare is being driven by a combination of producer leadership, research investment, and consumer demand. Companies that have invested in welfare — through RSPCA Assured certification, pre-slaughter stunning requirements, and sea lice management protocols — demonstrate that welfare improvement is commercially viable and sometimes commercially advantageous through reduced mortality and higher product quality. These pioneers create the evidence base and market precedents that support broader adoption through certification requirements and regulatory standards. Celebrating and amplifying welfare leadership in aquaculture is part of building the industry-wide culture change needed.