Glass windows and buildings kill up to one billion birds annually in North America alone, making building design and window treatments one of the most impactful areas for bird welfare improvement.
Window strikes are among the most preventable sources of bird mortality, causing immediate deaths and delayed fatalities from internal injuries. Birds that survive the initial strike often die from brain trauma, organ damage, or predation while disoriented. The scale — hundreds of millions of birds annually in North America alone — makes this a conservation and welfare crisis that simple solutions can address. Retrofitting existing windows and adopting bird-safe design in new construction reduces collisions by over 90%. This is welfare improvement achievable by any building owner at modest cost.