Accidental entanglement in fishing gear kills hundreds of thousands of marine mammals annually, representing both a conservation crisis and a major source of acute animal suffering.
Bycatch drowning is among the most acute forms of welfare harm inflicted on wild animals by human activity. Marine mammals caught in fishing gear experience prolonged struggling before drowning — a process that can take minutes to hours. The scale is vast and largely invisible to consumers. Technological solutions exist that dramatically reduce bycatch for targeted species without significantly impacting target catch efficiency. The barrier to adoption is economic and regulatory, not technical. Consumer choices, fishery certification standards, and regulatory requirements for bycatch reduction technology are the most direct levers available.